The mobile handset, for most Indians is the primary, and most often, the sole means of accessing Internet. As a nation, India leapfrogged into the digital economy by embracing the mobile phone. In fact, no other nation has embraced mobile the way India has. Mobile phones have opened a new world of possibilities to Indians …
After PUBG Mobile ban in India, gamers shift to other games
Call of Duty Mobile, Garena Free Fire, Fortnite, and Battleground Royale have reportedly seen steady growth in users over the past few months, especially since the PUBG Mobile ban in India. “PUBG Mobile ban in India had a transitory impact on slowing down the mobile gaming in the country. Beyond the initial state of shock, users …
Mobile gaming in India on the rise, thanks to COVID19
Mobile gaming in India is on the upswing, driven by consumers staying at home amidst the pandemic-induced lockdown. As per a new CMR Report, The Next Gen Mobile Consumer, mobile gaming has increased among three in every five serious gamers, with four hours being average duration of increase since the lockdown began in India. Interestingly, …
Consumers Are Prioritising Audio Quality Over Camera In Their Smartphone Purchase
As per a new study by CyberMedia Research (CMR), Indian Consumers are now prioritising audio quality as a key smartphone purchase driver ahead of camera and battery. In fact, across all parameters, one in every four users have stated audio quality as the most important factor while selecting their smartphone. For the first time ever, …
OnePlus Nord: An Imperfect Perfection
Since its inception, OnePlus has established a reputation of delighting its customers with flagship smartphones packed with the latest specs at a ridiculously unbelievable pricing. For today’s millennials that are dominant technology users, the OnePlus has a very native appeal with its clean build, and swift performance. Over the past five years, OnePlus has moved …
Google needs to nail the Google Pixel 4a pricing and GTM in India
Tech giant Google will need to focus on its go-to-market strategy for its latest Pixel 4a smartphone in India besides focusing on pricing if it is looking to gain meaningful share in the world’s second-largest market, analysts said. Google launches its latest Pixel 4a smartphone along with 5G-enabled Pixel 5 and Pixel 4a (5G) smartphone. However, it will only …
Realme’s Madhav Sheth on Realme ‘s India story
New phones are once again launching every week after taking a bit of a pause during the coronavirus related lockdowns meant to slow the spread of COVID-19. It’s not surprising because India is the world’s biggest market of smartphones after China, with a size of more than 50 crore users. It’s a market that has …
Will realigning OnePlus, Vivo, Oppo work for BBK Group in India?
China-based behemoth the BBK group that owns brands like OnePlus, Vivo, Oppo, Realme , and iQOO always had a clear market strategy and brand positioning in the fixed price segments for the India smartphone market. Not anymore. For the full calendar year 2019, the BBK Group dominated the Indian smartphone landscape with 37 per cent share, compared to 28 per cent …
Jio and Google will make a fresh attempt at India’s smartphone market
Of Rs 75,000 crore of the India Digitisation Fund that Google plans to invest in India in the next five to seven years, Rs 33,737 crore will be invested in Jio Platforms. The transaction, subject to regulatory and other applicable customary approvals, will be aimed at tapping the affordable smartphone market yet again. The two …
Ban on Chinese apps has no direct impact on handset makers
The government’s ban on 59 Chinese apps, including popular social media platforms like ByteDance-owned TikTok, WeChat, Helo and UC Browser among others, may not have a direct impact on Chinese handset makers like Oppo, OnePlus, Vivo and Xiaomi in India right now, but would weaken their app ecosystem, industry experts said on Wednesday. India banned …