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Xiaomi’s Quest for the Premium Market

For Indian consumers, the smartphone is an extension of their lifestyle.  Indian consumers are value conscious, aspirational and demanding. They seek the best-in-class specs, and are, for the most part, brand agnostic, especially in the entry-level premium segment.  For a smartphone brand to be considered premium, it would need to deliver on the hardware as …

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Analysing Microsoft’s historic Activision Deal

Microsoft’s acquisition of Activision Blizzard, the maker of ‘Call of Duty’ and ‘Candy Crush’,  for $68.7Bn is one the biggest-ever tech and gaming industry deals ever. Microsoft becomes the world’s third-largest gaming company by revenue, behind Tencent and Sony. Driven by the pandemic-induced uptick, gaming has taken centrestage today. The deal marks a bold bet on …

Apple Privacy
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Apple doubles down on privacy at WWDC21

Privacy has been a major cornerstone for Apple’s business. For long now, Apple has championed Privacy as a “fundamental human right”. In doing so, Apple has clearly built a unique differentiator for itself, and set a clear challenge for other market players. The WWDC21 is no different. Apple doubled down on privacy with a slew …

WWDC21
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Apple iOS 15 and Consumer Healthtech

At Apple’s Worldwide Developers Conference (WWDC), Apple showcased some pathbreaking on-device health-related software innovations in its upcoming iOS 15. In essence, Apple is diving deeper into healthcare, providing consumers with more health insights. iOS 15 can identify, measure, and understand changes in a person’s health data. While doing so, Apple is allowing users to share …

Amazon
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Why is Amazon acquiring MGM for US$ 8.45Bn?

Amazon has acquired MGM for USD 8.45Bn is one of its biggest since the Whole Foods acquisition for USD 14Bn in 2017. Amazon has been building-up its content library around its Prime service, a move that makes sense in the subscription economy. So, why is Amazon interested in MGM? How will the deal help Amazon …