Affordable premium smartphone sales soar
The affordable premium smartphone segment strengthened its dominance as smartphone sales hit a record in the third quarter amid a festive shopping spree.
Realizing Make in India in a Post-Virus era
The mobile handset, for most Indians is the primary, and most often, the sole means of accessing Internet. As a nation, India leapfrogged
After PUBG Mobile ban in India, gamers shift to other games
Call of Duty Mobile, Garena Free Fire, Fortnite, and Battleground Royale have reportedly seen steady growth in users over the past few months,
Mobile gaming in India on the rise, thanks to COVID19
Mobile gaming in India is on the upswing, driven by consumers staying at home amidst the pandemic-induced lockdown. As per a new CMR
Consumers Are Prioritising Audio Quality Over Camera In Their Smartphone Purchase
As per a new study by CyberMedia Research (CMR), Indian Consumers are now prioritising audio quality as a key smartphone purchase driver ahead
OnePlus Nord: An Imperfect Perfection
Since its inception, OnePlus has established a reputation of delighting its customers with flagship smartphones packed with the latest specs at a ridiculously
Google needs to nail the Google Pixel 4a pricing and GTM in India
Tech giant Google will need to focus on its go-to-market strategy for its latest Pixel 4a smartphone in India besides focusing on pricing if it is looking
Realme’s Madhav Sheth on Realme ‘s India story
New phones are once again launching every week after taking a bit of a pause during the coronavirus related lockdowns meant to slow
Will realigning OnePlus, Vivo, Oppo work for BBK Group in India?
China-based behemoth the BBK group that owns brands like OnePlus, Vivo, Oppo, Realme , and iQOO always had a clear market strategy and brand positioning in the fixed price
Jio and Google will make a fresh attempt at India’s smartphone market
Of Rs 75,000 crore of the India Digitisation Fund that Google plans to invest in India in the next five to seven years,