Apple’s next lineup of iPhones, scheduled to be unveiled on September 12, could attract a bunch of customers who previously owned the iPhone 6 and 7 series phones. The expansion of the iPhone X lineup with brand new models and price points may help Apple to reach out to a new set of consumers who …
With the POCO, its new aspirational premium sub-brand, Xiaomi seeks to disrupt the India market redefining the premium segment in India. The Poco F1 comes with all the specs that a “premium smartphone” boasts about, at a price unheard of. The question remains: Has POCO played safe with its pricing? From a strategy …
Consumers may want to prepone their Diwali shopping for mobile phones as prices are expected to rise sometime in September with handset makers that import most of their components from China, are forced to factor in 4-6% higher input costs with the rupee crashing to a record low against the US dollar. Prabhu Ram, head …