Since its inception in India around six months ago as a sub-brand of Oppo, Realme has carved a distinct niche for itself in the very hyper-competitive Indian smartphone market. As an independent brand out of Oppo, Realme has been very aggressive, and come up with some competitive product offerings – Realme 2, Realme 2 Pro …
With the continuing popularity of mobile gaming through the likes of the PUBG and Fortnite, smartphone companies have taken to manufacturing dedicated gaming smartphones for the market. Growing trends to smartphone gaming have thus escalated the number of gaming phones units shipped in total with gaming smartphones projected to reach 1.8 percent in India. While …
According to a report published by CyberMedia Research (CMR) for Q3 2018, “Make in India program is contributing to a significant rise in domestic manufacturing of mobile handsets,” and almost 94 per cent of mobile handsets sold in the country are now being manufactured domestically. Prabhu Ram, Head – Industry Intelligence Group (IIG), CMR, commenting on the …
The Pixel 3 is the latest generation of Pixel smartphones from Google, building on the 2017 edition of the Pixel 2. Just like previous years, the Camera and Google’s software prowess takes the center stage. Hardware is still work-in-progress. So, what explains Google’s persistence with the Pixel smartphones? Beginning with its very initial foray into …
The Google Pixel 3 and 3 XL were launched yesterday at a global event. Google’s third tryst with smartphones reveals that the new Google Pixel is all about the true AI under the hood, and one that is integral to winning the smart home of the future. 1. The Pixel 3 is integral to Google’s …
HMD Global, the home of Nokia smartphones, has in partnership with Google built its latest mid-range devices with stock Android as part of the Android One program. With its new Nokia 5.1 Plus, HMD can now stake claim to the iconic Nokia brand, with its design craftsmanship, promise and performance. While Nokia’s competitors, such as Xiaomi, …
Apple’s next lineup of iPhones, scheduled to be unveiled on September 12, could attract a bunch of customers who previously owned the iPhone 6 and 7 series phones. The expansion of the iPhone X lineup with brand new models and price points may help Apple to reach out to a new set of consumers who …
With the POCO, its new aspirational premium sub-brand, Xiaomi seeks to disrupt the India market redefining the premium segment in India. The Poco F1 comes with all the specs that a “premium smartphone” boasts about, at a price unheard of. The question remains: Has POCO played safe with its pricing? From a strategy …
Consumers may want to prepone their Diwali shopping for mobile phones as prices are expected to rise sometime in September with handset makers that import most of their components from China, are forced to factor in 4-6% higher input costs with the rupee crashing to a record low against the US dollar. Prabhu Ram, head …