For Indian consumers, the smartphone is an extension of their lifestyle. Indian consumers are value conscious, aspirational and demanding. They seek the best-in-class specs, and are, for the most part, brand agnostic, especially in the entry-level premium segment. For a smartphone brand to be considered premium, it would need to deliver on the hardware as …
Each progression of cellular technology, be it from 2G to 3G, and then, from 3G to 4G/LTE, has focused on two key aspects – how to make existing features better and more scalable and adding new features that can unleash new use cases, new experiences, and business models. Rajen Vagadia is VP and President of …
Samsung’s third generation foldable phones are truly at the threshold of mainstreaming foldable adoption. Since they first made their debut in 2019, Samsung has been able to rapidly scale-up the new foldable technologies, with features such as enhanced durability and water resistance to make them much more attractive to a wider audience in 2021. All …
Throughout the course of the pandemic, connectivity has been at the core of enabling human lives. Whether it be working from home, learning from home, or unwinding at home, connectivity enabled Indians to lead lives from within the confines of their homes. The ubiquitous mobile phones helped us connect, collaborate, create and consume digitally. In …
Indian consumers are increasingly adopting 5G smartphones even before rollout of the next-gen mobile broadband technology in the country. Research firm, International Data Corporation (IDC), has estimated the share of 5G-enabled phones, out of total smartphone sales, will touch 20-25% this year. As Chinese smartphone brands, Oppo and Realme aggressively push their 5G portfolio in …
As a once-in-a-lifetime pandemic swept across the globe, it heralded a period of accelerated transformational change everywhere. Amidst all the uncertainty and ambiguity, in an everything-from-home context with ever-increasing blurry lines between work, learn and unwind, audio has found its moment. It is not all about listening to music only. Across my tech savvy social …
As India grapples with the second Covid wave amid seismic shift in the way people work and learn, this year and beyond will be a major inflection point for the user-generated content on smartphones in the country, a new report said on Monday. From the growth of 5G-capable devices to evolving consumer trends around OTT, …
LG Electronics that was once the world’s third-largest handset maker and saw its feature phone business peaked some 10 years back, was never a serious contender in the fastest-growing India market, industry watchers reiterated on Monday. LG that has shut down its mobile business, has been striving to make a turnaround in its mobile business in …
After many years of pushing the envelope with its mobile innovation capabilities with very limited market success and six consecutive years of losses, LG Electronics has finally exited the smartphone business. In the early and mid-2000s, LG was one of the top three mobile brands, just behind Nokia and Samsung. The hyper-competitive nature of the smartphone …
With the new OPPO Reno5 Pro 5G, OPPO kickstarts its 2021 market strategy in India, that includes, among others, launching as many as six 5G smartphones! In the year gone by, smartphone brands started debuting their 5G phones as well as expanding their affordable premium phone offerings. The OPPO Reno5 Pro 5G is the latest …