Xiaomi may well be looking at killing its newly created sub-brand Poco, say analysts, with one of the top executives responsible for its development quitting amid the Chinese handset maker’s renewed push on the mid-to-premium price segment through newly created sub-brand Redmi. This price segment was previously catered through the Poco sub-brand. Speaking to ET, Xiaomi’s India head …
Having been around for nearly five years now, Virtual Reality (VR) headsets are yet to find adoption among the masses. You only find them tucked away in a corner at the neighbourhood mall where kids wearing head-mounted devices (HMDs) experience virtual games. Even those who bought VR headsets — either as an independent unit or bundled with …
The ongoing US-China trade war represents a seminal moment in trade history with significant promise for a clear realignment of global value chain. In July 2018, US President Donald Trump followed through on his threats, and imposed sweeping tariffs on China for its alleged unfair trade practices. The US imposed higher tariffs on US$250Bn worth …
With effect from August 19, American companies including Google are prohibited from selling products and services (like Android) to Huawei, and the Chinese giant is leaving no stone unturned to ensure the perception that business is as usual. There is an eerie silence about the company’s operations in India. Several industry experts who previously spoke …
India’s premium mobile market is buzzing with action. The market, which opened up with the entry of a new Chinese player OnePlus, is now seeing heightened activity with Samsung coming out with all its might to capture its lost glory. OnePlus has upped its market share in the Indian mobile handset market in the premium …
Mr. Anku Jain is Managing Director, MediaTek India, since April 2018. Since joining MediaTek 14 years ago, Mr. Jain has played an important role in developing MediaTek’s operations in India. He most recently served as senior director and head of MediaTek’s office in Noida. Mr. Jain oversees the operations of MediaTek’s office in Noida and …
Brick and mortar shops are becoming the next battleground for handset brands in the country as brands like Samsung, Oppo and Vivo takes steps to further bolster their footprints following the entry of online-heavy brands like Xiaomi and Realme. Analysts said that brand clutter on retail counters will increase following an intense competition. However, analysts …
Mr. Tao Li is Founder and Executive Director at APUS Group. He started working in the internet industry in the year 1999. His industry experience helped him develop an acute business sense and in-depth thinking of the global internet industry. He decided to create APUS in June 2014, following his success as Senior Vice President, …
Second-hand handset sellers expect panic selling of Huawei smartphones as the news of the withdrawal of Android support for the company’s new devices spreads, which is likely to lead to a sharp fall in their resale value as well. Speaking to ET, OLX said as things stand, supply of Huawei smartphones on OLX is expected …
Apple and Samsung, the flagbearers of innovation in the consumer technology space for years, may be losing the trust of young Indian consumers to a Chinese rival. Oppo Mobile India, the local subsidiary of China’s BBK Electronics, has emerged as the most-preferred innovative handset brand in the premium segment, as per an independent study conducted …