As a company that has been globally recognized for its excellence in innovation and product engineering, Apple has had a gold run with its trailblazing iPhones, and other category defining products. Think iPad, Apple Watch or the Macs. Each successive generation of iPhones has helped Apple grow, on the back of increasing consumer appetite. The …
Apple and Samsung, the flagbearers of innovation in the consumer technology space for years, may be losing the trust of young Indian consumers to a Chinese rival. Oppo Mobile India, the local subsidiary of China’s BBK Electronics, has emerged as the most-preferred innovative handset brand in the premium segment, as per an independent study conducted …
Gen Z users are looking for smartphones that deliver superior consumer experience with premium tech innovations at entry-level prices, and OPPO, Samsung and Apple are the top three brands that find favour with consumers, a new survey said on Friday. At least 78 per cent Gen Z consumers see smartphones as a symbol of their …
Google‘s smartphone business has been struggling to gain ground even as rivals Apple, Samsung and Huawei continue to upend competition with better “specced” devices every quarter. Samsung grabbed the top position with 21 per cent market share while Huawei, with 17 per cent share was at the second spot and Apple settled at the third …
At its Show Time keynote, Apple announced a new App Store bundle for gaming named Apple Arcade. Unlike Google’s bet on cloud gaming via its Stadia, Apple Arcade integrates with the App Store, and enables users to subscribe to games available through the App store. Users could play games across devices, including the iPhone, iPad, …
At its Show Time keynote, Apple announced Apple Card, its credit card offering, in partnership with Goldman Sachs and Mastercard. Make no mistake. Apple’s fintech move is significant. The Apple Card strategy is to lure millennials away from traditional credit card play, to new, exciting experiences in financial services, delivered on iPhone apps. Some key …
At its March 25 “Show Time” event, held at the Steve Jobs Theater in Cupertino, Apple showcased its new bet on digital subscriptions as a potential revenue driver across TV, Gaming, Finance, and News. The Apple announcements can, for the most parts, be termed incremental in nature, with Apple building and refining on the existing …
Yesterday, Apple announced the second generation, AirPods 2, the long-anticipated update to its first generation wireless headphones. The new AirPods 2 are part of Apple’s ongoing strategy shifts to diversify beyond the Apple iPhone, and shore up revenues from iPhone accessories in addition to its upcoming ‘services’ bouquet. Remember, the original AirPods were very successful …
At Day Zero of the MWC 2019 at Barcelona, there were some interesting contrasts: While Huawei made a bold bet on Foldable Smartphones, Nokia showcased its Computational Photography chops (in collaboration with Light Labs) with its five rear camera innovation. One key standout hit was Microsoft, who crashed the party, with a renewed pitch for …
As the second-largest smartphone manufacturer in the world, Huawei has come a long way, pushing technological boundaries, and bringing industry-leading features to the market. While some of the earlier Huawei phones were not so memorable, the recent offerings by Huawei have set a mark. With the Huawei Mate 20 Pro, Huawei has come up with …