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Xiaomi’s Quest for the Premium Market

For Indian consumers, the smartphone is an extension of their lifestyle.  Indian consumers are value conscious, aspirational and demanding. They seek the best-in-class specs, and are, for the most part, brand agnostic, especially in the entry-level premium segment.  For a smartphone brand to be considered premium, it would need to deliver on the hardware as …


Talking 5G with Qualcomm India

Each progression of cellular technology, be it from 2G to 3G, and then, from 3G to 4G/LTE, has focused on two key aspects – how to make existing features better and more scalable and adding new features that can unleash new use cases, new experiences, and business models.   Rajen Vagadia is VP and President of …


Snapdragon 888 5G: Redefining Flagship Experiences

At its annual Snapdragon Tech Summit Digital 2020, Qualcomm today debuted its latest flagship Qualcomm Snapdragon 888 5G Mobile Platform, focused on enabling premium immersive smartphone experiences for consumers. Qualcomm Technologies’ innovation in the premium tier, coupled with the evolution of 5G, is accelerating and continuing to redefine immersive consumer experiences. Qualcomm Technologies builds foundational …


Ban on Chinese apps has no direct impact on handset makers

The government’s ban on 59 Chinese apps, including popular social media platforms like ByteDance-owned TikTok, WeChat, Helo and UC Browser among others, may not have a direct impact on Chinese handset makers like Oppo, OnePlus, Vivo and Xiaomi in India right now, but would weaken their app ecosystem, industry experts said on Wednesday. India banned …


Samsung likely to gain amid anti-China sentiment: Analysts

China’s loss appears to be Korea’s gain, atleast as far as smartphones are concerned. Samsung may regain its number two position, displacing Vivo, by September end, if not in the June ending quarter itself, benefitting from the ongoing anti-China sentiment and unavailability of fresh stocks of smartphones from Chinese brands in the country, say experts. …