The average sale price (ASP) of smartphones in India — crucial to revenue and profitability of mobile phone makers — is expected to rise by over 18% by this year-end to reach $190-$210 (Rs 13,000- Rs 15,000) range, amid increasing affordability and higher demand for mid-segment devices which increasingly have premium features, analysts said.

Smartphone shipments in 2019 are expected to reach up to 160 million compared with over 145 million shipments in 2018, according to data from CyberMedia Research.

“The $100-$150 smartphone price band caters to mature smartphone users, who are upgrading from entry-level devices. There are some popular brands already present in this price band.

While it is good that likes of Xiaomi and Samsung are looking further at this price band, we believe that the $50-$75 price band is where the market should focus on.,”said Prabhu Ram, head-IIG, CyberMedia Research.

Source: Gadgets Now


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