Domestic smartphone maker Lava has been ranked first by the Indian retailers on trustworthiness as well as timely payouts while Samsung stood second, a report said on Thursday. According to CyberMedia Research’s (CMR) “Retail Sentiment Index 2018”, the three key parameters for channel partners were sell-out schemes, timely payout and transparency in dealings.
The CMR “Retail Sentiment Index 2018” survey was conducted in 10 major Indian cities, including Delhi, Mumbai, Bengaluru, Chennai, Kolkata and Guwahati, among others.
“What the CMR survey illustrates is that Offline has to be a strategic long-term move and not merely a knee-jerk tactical one. When brands plan and invest in their channel partners, it pays off for them,” said Prabhu Ram, Head- Industry Intelligence Group (IIG) at CMR.