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Viewpoints

Xiaomi’s Quest for the Premium Market

For Indian consumers, the smartphone is an extension of their lifestyle.  Indian consumers are value conscious, aspirational and demanding. They seek the best-in-class specs, and are, for the most part, brand agnostic, especially in the entry-level premium segment.  For a smartphone brand to be considered premium, it would need to deliver on the hardware as …

Devices

OPPO X 2021 Concept Rollable Phone is the future

Making innovations possible in the lab takes vision and perseverance.  As an innovation powerhouse, OPPO has been at the forefront of bringing new innovations into reality. With the OPPO X 2021, a concept phone with a rollable OLED display, OPPO has debuted a bold vision for the future. The OPPO X 2021 was first showcased …

LG
Press

How LG lost the race in key India smartphone market

LG Electronics that was once the world’s third-largest handset maker and saw its feature phone business peaked some 10 years back, was never a serious contender in the fastest-growing India market, industry watchers reiterated on Monday. LG that has shut down its mobile business, has been striving to make a turnaround in its mobile business in …

LG
Viewpoints

Reflections on LG’s exit from smartphone business

After many years of pushing the envelope with its mobile innovation capabilities with very limited market success and six consecutive years of losses, LG Electronics has finally exited the smartphone business. In the early and mid-2000s, LG was one of the top three mobile brands, just behind Nokia and Samsung. The hyper-competitive nature of the smartphone …

5G
Press

5G starts rolling out but not in India

The first trend to catch up with the smartphone makers in 2020 was 5G. With the service yet to be rolled out in the country, Realme and iQoo were the firsts to launch 5G-ready smartphones in India, as early as February 2020. Since then, almost all the major smartphone makers have added at least one …