For Indian consumers, the smartphone is an extension of their lifestyle. Indian consumers are value conscious, aspirational and demanding. They seek the best-in-class specs, and are, for the most part, brand agnostic, especially in the entry-level premium segment. For a smartphone brand to be considered premium, it would need to deliver on the hardware as …
The OPPO 50W mini SuperVOOC charger from OPPO is an exciting and battery charging innovation. The mini charger is extremely thin and comfortable to carry. When one holds the device in hand, It is almost akin to a smooth pebble. Some have, in fact, referred to the mini charger as a ‘biscuit charger’ alluding to …
Making innovations possible in the lab takes vision and perseverance. As an innovation powerhouse, OPPO has been at the forefront of bringing new innovations into reality. With the OPPO X 2021, a concept phone with a rollable OLED display, OPPO has debuted a bold vision for the future. The OPPO X 2021 was first showcased …
For over a year now, OnePlus and OPPO have been focused on bringing more synergies to their operations, and script their future. For OnePlus, this new chapter is a pivotal one. The company that Pete Lau and Carl Pei started together as a flagship challenger brand, has attained scale over the years. Last year, Pete …
LG Electronics that was once the world’s third-largest handset maker and saw its feature phone business peaked some 10 years back, was never a serious contender in the fastest-growing India market, industry watchers reiterated on Monday. LG that has shut down its mobile business, has been striving to make a turnaround in its mobile business in …
After many years of pushing the envelope with its mobile innovation capabilities with very limited market success and six consecutive years of losses, LG Electronics has finally exited the smartphone business. In the early and mid-2000s, LG was one of the top three mobile brands, just behind Nokia and Samsung. The hyper-competitive nature of the smartphone …
The interesting Xiaomi–realme war on social media has once again gain attention of their fans and this time, it is regarding the camera technology, as both the companies claim that they brought smartphones housing 64MP sensor to the world, with realme saying on Friday that they offered the first-ever “hands-on experience” on the technology. According to realme, …
The first trend to catch up with the smartphone makers in 2020 was 5G. With the service yet to be rolled out in the country, Realme and iQoo were the firsts to launch 5G-ready smartphones in India, as early as February 2020. Since then, almost all the major smartphone makers have added at least one …
The lack of a clear roadmap for the launch of 5G services has not deterred Indian buyers from buying 5G enabled smartphones. In fact, 5G-readiness is one of the top three premium smartphone (above ₹25,000) purchase factors for consumers in India, says a new study by CyberMedia Research (CMR), a market research firm. Around 83% of the India …
The 1990s were seminal for India. India broke its shackles and moved ahead with liberalization. Overnight, India transformed from a seller’s market to a buyer’s market. Consumers became more aware, more aspirational, and demanded quality and value. Encouraged by the Government’s liberal policy regime, players, such as Samsung came into India. Samsung recently completed 25 …