The first trend to catch up with the smartphone makers in 2020 was 5G. With the service yet to be rolled out in the country, Realme and iQoo were the firsts to launch 5G-ready smartphones in India, as early as February 2020. Since then, almost all the major smartphone makers have added at least one …
The lack of a clear roadmap for the launch of 5G services has not deterred Indian buyers from buying 5G enabled smartphones. In fact, 5G-readiness is one of the top three premium smartphone (above ₹25,000) purchase factors for consumers in India, says a new study by CyberMedia Research (CMR), a market research firm. Around 83% of the India …
The 1990s were seminal for India. India broke its shackles and moved ahead with liberalization. Overnight, India transformed from a seller’s market to a buyer’s market. Consumers became more aware, more aspirational, and demanded quality and value. Encouraged by the Government’s liberal policy regime, players, such as Samsung came into India. Samsung recently completed 25 …
As a pioneer in foldable technology, it is impressive how far Samsung has come. In its quest to re-envision the future of mobile, it has debuted as many as three new foldable phones – all in under a year. From the first-gen Samsung Galaxy Fold last year, to the impressive Galaxy Z Flip in early …
So, how important is audio quality for Indian smartphone users? A recent consumer insights study by market research firm Cyber Media Research (CMR) in association with Dolby threw up some interesting insights on how a superior audio experience like Dolby Atmos has become pivotal for users in selecting a new device or even the content they consume …
As per a new study by CyberMedia Research (CMR), Indian Consumers are now prioritising audio quality as a key smartphone purchase driver ahead of camera and battery. In fact, across all parameters, one in every four users have stated audio quality as the most important factor while selecting their smartphone. For the first time ever, …
Apple has started assembling its latest and most affordable smartphone, the iPhone SE, in India, expanding its manufacturing operations here for the local and export markets. Wistron, which previously made the first generation of SE, is assembling the latest 2020 variant of iPhone SE in Bengaluru. It also makes the iPhone 7 in the same …
Of Rs 75,000 crore of the India Digitisation Fund that Google plans to invest in India in the next five to seven years, Rs 33,737 crore will be invested in Jio Platforms. The transaction, subject to regulatory and other applicable customary approvals, will be aimed at tapping the affordable smartphone market yet again. The two …
As the primary go-to device, the smartphone plays a key role in consumer lives, when it comes to capturing life’s most important memories. Our memories reside in the many photos that we capture daily to document our lives. For smartphone OEMs, the smartphone camera is a key battleground for innovation. While successive iterative innovations have …
As consumer sentiment runs high amid growing chorus for boycotting Chinese goods in the country, the fluid situation in India’s smartphone market offers new opportunities for various smartphone makers, especially the non-Chinese ones like Samsung, Apple, Nokia, Asus and others, to realign their strategies and regain the lost market share in the face of fierce …