For Indian consumers, the smartphone is an extension of their lifestyle. Indian consumers are value conscious, aspirational and demanding. They seek the best-in-class specs, and are, for the most part, brand agnostic, especially in the entry-level premium segment. For a smartphone brand to be considered premium, it would need to deliver on the hardware as …
Making innovations possible in the lab takes vision and perseverance. As an innovation powerhouse, OPPO has been at the forefront of bringing new innovations into reality. With the OPPO X 2021, a concept phone with a rollable OLED display, OPPO has debuted a bold vision for the future. The OPPO X 2021 was first showcased …
For over a year now, OnePlus and OPPO have been focused on bringing more synergies to their operations, and script their future. For OnePlus, this new chapter is a pivotal one. The company that Pete Lau and Carl Pei started together as a flagship challenger brand, has attained scale over the years. Last year, Pete …
Since its early heydays in India, OnePlus has always focused on bringing the latest specs at hyper-competitive price-points. With the new OnePlus 9 Pro, OnePlus continues to focus on smooth performance at its core. However, the key headliner for the OnePlus 9 Pro is the smartphone camera. And, OnePlus gets its right. For consumers, the …
At its annual Snapdragon Tech Summit Digital 2020, Qualcomm today debuted its latest flagship Qualcomm Snapdragon 888 5G Mobile Platform, focused on enabling premium immersive smartphone experiences for consumers. Qualcomm Technologies’ innovation in the premium tier, coupled with the evolution of 5G, is accelerating and continuing to redefine immersive consumer experiences. Qualcomm Technologies builds foundational …
When we look at the affordable premium smartphone segment in India, there is more hyper-competition than before. Many new aspirant brands are challenging the triumvirate of incumbents – Apple, Samsung and OnePlus. With the increased competition, what is noticeable is also an increased commoditization of smartphone features. Across the board, smartphones are increasingly getting refined, …
Apple dominated the super-premium smartphone segment (Rs 50,000- Rs 1 lakh) in India with 56 per cent market share in H1 2020 as Apple iPhone 11 contributed to be the bestseller, accounting for 39 per cent of the shipments, a new report said on Friday. Samsung came second with 34 per cent and OnePlus third …
Since its inception, OnePlus has established a reputation of delighting its customers with flagship smartphones packed with the latest specs at a ridiculously unbelievable pricing. For today’s millennials that are dominant technology users, the OnePlus has a very native appeal with its clean build, and swift performance. Over the past five years, OnePlus has moved …
China-based behemoth the BBK group that owns brands like OnePlus, Vivo, Oppo, Realme , and iQOO always had a clear market strategy and brand positioning in the fixed price segments for the India smartphone market. Not anymore. For the full calendar year 2019, the BBK Group dominated the Indian smartphone landscape with 37 per cent share, compared to 28 per cent …
From its inception, the OnePlus brand has built-up, and relied on the feedback of its large fan base in developing and innovating products for them. For today’s millennials, the OnePlus brand has a very native appeal with its clean build, and swift performance. With its Never Settle motto, the OnePlus DNA has revolved around a …