Oppo Reno4 Pro: For the ‘Always On’ consumer
When we look at the affordable premium smartphone segment in India, there is more hyper-competition than before. Many new aspirant brands are challenging
Apple tops super-premium phone segment in H1 2020
Apple dominated the super-premium smartphone segment (Rs 50,000- Rs 1 lakh) in India with 56 per cent market share in H1 2020 as
OnePlus Nord: An Imperfect Perfection
Since its inception, OnePlus has established a reputation of delighting its customers with flagship smartphones packed with the latest specs at a ridiculously
Will realigning OnePlus, Vivo, Oppo work for BBK Group in India?
China-based behemoth the BBK group that owns brands like OnePlus, Vivo, Oppo, Realme , and iQOO always had a clear market strategy and brand positioning in the fixed price
OnePlus TV 55U1: Re-envisioning Affordable Luxury
From its inception, the OnePlus brand has built-up, and relied on the feedback of its large fan base in developing and innovating products
Here’s why OnePlus is bringing affordable smartphones
The latest move by OnePlus to shift its focus on affordable smartphones is a result of the pandemic which is forcing customers to
Poco to Retain Its ‘Everything You Need, Nothing You Don’t’ Philosophy in Bid to Take on Xiaomi
It was August 2018 when Xiaomi officially announced Poco as its new sub-brand to cater to the growing demands of young smartphone users.
CES 2020: What to anticipate?
It’s that time of year again. The annual Consumer Electronics Show, or CES 2020, will debut in Las Vegas in the first week
Xiaomi may lose top spot in Indian smartphone market in 2020
Chinese smartphone maker Xiaomi is confident that it will be able to retain its No. 1 position in the Indian smartphone market next
Mi Credit by Xiaomi: Two Key Challenges for Adoption
Xiaomi, the No.1 smartphone brand in India with 26% market share in Q3 2019, is forging ahead with its diversification moves towards services,