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Viewpoints

Xiaomi’s Quest for the Premium Market

For Indian consumers, the smartphone is an extension of their lifestyle.  Indian consumers are value conscious, aspirational and demanding. They seek the best-in-class specs, and are, for the most part, brand agnostic, especially in the entry-level premium segment.  For a smartphone brand to be considered premium, it would need to deliver on the hardware as …

FB
Press

Facebook expected to register record revenues in India

Beating earnings expectations for its Q2 2021, Facebook Inc registered total revenue of $29.1 billion, a 56 per cent year-over-year increase. Facebook’s record performance was driven by the digital transformation that was accelerated during the pandemic along with the company’s long-term investments in tools and products to help businesses make the shift online. Creators, adding …

iPhone SE
Press

5G smartphone sales up despite unavailability of networks

Indian consumers are increasingly adopting 5G smartphones even before rollout of the next-gen mobile broadband technology in the country. Research firm, International Data Corporation (IDC), has estimated the share of 5G-enabled phones, out of total smartphone sales, will touch 20-25% this year. As Chinese smartphone brands, Oppo and Realme aggressively push their 5G portfolio in …

LG
Press

How LG lost the race in key India smartphone market

LG Electronics that was once the world’s third-largest handset maker and saw its feature phone business peaked some 10 years back, was never a serious contender in the fastest-growing India market, industry watchers reiterated on Monday. LG that has shut down its mobile business, has been striving to make a turnaround in its mobile business in …