Online sales of smartphones are expected to fall sharply in the January-March quarter after restrictions on discounts, among other curbs, kicked in on February 1, leading handset companies to increase their focus on forming more tie-ups with brick-and-mortar stores.

The most hurt would be vendors of Honor, Asus and Realme, which are online-only or online-heavy brands, said Prabhu Ram, head-industry intelligence group at market research firm CyberMedia Research. These companies have now started forming partnerships with stores chains such as Reliance Digital and Croma.

Source: Economic Times

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