Since its early heydays in India, OnePlus has always focused on bringing the latest specs at hyper-competitive price-points. With the new OnePlus 9 Pro, OnePlus continues to focus on smooth performance at its core. However, the key headliner for the OnePlus 9 Pro is the smartphone camera. And, OnePlus gets its right. For consumers, the …
Samsung recently unveiled its new 2021 A Series phones, including the Samsung Galaxy A52. The Samsung Galaxy A52 ticks all the boxes in terms of flagship specs. Quad Camera. Check. 4500mAh Battery. Check. IP67 Water and Dust Resistance. Check. 90Hz Refresh Rate. Check. All this, and more at accessible price-points for the millennials. The A …
Nokia recently debuted the Nokia 5.4 in the hyper-competitive smartphone price segment of sub INR 15,000. In this smartphone segment, consumers seek competitive specs at value for money offerings. This is something tough for smartphone makers to accomplish, for understandable reasons. A good smartphone in this price segment is one that marries its hardware and …
With the new OPPO Reno5 Pro 5G, OPPO kickstarts its 2021 market strategy in India, that includes, among others, launching as many as six 5G smartphones! In the year gone by, smartphone brands started debuting their 5G phones as well as expanding their affordable premium phone offerings. The OPPO Reno5 Pro 5G is the latest …
The LG Wing is an absolute breath of fresh air. Period! This is a device that truly leverages human imagination to propel smartphone innovation forward. The LG Wing is the first phone from LG’s Explorer Project. This is a new initiative from LG that focuses on challenging established user norms by making new mobile devices …
With the Nokia 2.4, Nokia has a compelling offering in the highly competitive value for money smartphone segment. Amidst offerings from realme, Redmi and POCO that pack the best specs in this segment, the new Nokia 2.4 leans on Nokia’s brand vision of delivering solid craftsmanship, performance and stock Android, meaning, its bereft of bloatware …
As a pioneer in foldable technology, it is impressive how far Samsung has come. In its quest to re-envision the future of mobile, it has debuted as many as three new foldable phones – all in under a year. From the first-gen Samsung Galaxy Fold last year, to the impressive Galaxy Z Flip in early …
Until now, the smartwatch as a conduit to connected health and fitness was a close battle between two early innovators – Apple and Samsung. Early technology adopters, and brand loyalists of the two brands, enthusiastically embraced their smartwatch offerings. The WearOS-enabled Android smartwatch landscape has been seeking a champion smartwatch brand for some time now. …
When we look at the affordable premium smartphone segment in India, there is more hyper-competition than before. Many new aspirant brands are challenging the triumvirate of incumbents – Apple, Samsung and OnePlus. With the increased competition, what is noticeable is also an increased commoditization of smartphone features. Across the board, smartphones are increasingly getting refined, …
Since its inception, OnePlus has established a reputation of delighting its customers with flagship smartphones packed with the latest specs at a ridiculously unbelievable pricing. For today’s millennials that are dominant technology users, the OnePlus has a very native appeal with its clean build, and swift performance. Over the past five years, OnePlus has moved …