Amid a potential slowdown, the country’s makers are gearing up for bumper festive season sales. To draw consumers, at least 75 new models have been lined up and that may add momentum to the already growing sector.

Festive Season Sales

Initial estimates for the festive season sales — based on trends of the past two months — suggest that during the July-September quarter shipments may touch an all-time high. While last year, during the corresponding quarter, nearly 42.6 million units were shipped in, this year the number may surpass 45 million, analysts estimate.

Prabhu Ram, head of industry intelligence group, CyberMedia Research, says will grow 8-10 per cent year-on-year during the quarter. “Smartphone brands have lined up many exciting launches, backed by attractive offers. Online shopping festivals will further pique customers’ interest,” he said.

The euphoria is clearly visible in activities of the smartphone majors. Market leader Xiaomi is planning to launch Redmi Note 8 and 8 Pro, extension of its flagship Note series. Second-largest player Samsung has lined up launches under its current online-only series M that directly competes with Xiaomi. The Korean giant will also launch new models under its yearly flagship Galaxy S series in September.

Source: Business Standard


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