Realme had the maximum growth rate in smartphone shipment during festive season in India, according to latest findings by CMR. The Chinese company, which started as Oppo’s entity, has turned out to be the number one emerging brand during September-October period.
“Realme’s breakthrough performance points to the fact that the India market still offers enough growth opportunities for aggressive brands with differentiated marketing strategies. Realme’s focus has been on the very demanding millennials. Since the brand was newly launched in May, it has come up with many attractive products with powerful processor and stylish designs. This, in turn, is driving device upgrades amongst consumers,” said Prabhu Ram, Head – Industry Intelligence Group, CMR.