Realme India CEO Madhav Sheth has hit out at bigger rival Xiaomi, saying India’s top smartphone maker is “insecure” about the relative newcomer’s success. Sheth was reacting to Xiaomi India head Manu Jain’s recent tweets, claiming that his company’s new device — Xiaomi’s Note 7 Pro — was better than Realme‘s Pro 3 which was being launched. Seth had then tweeted, “someone is afraid” of its upcoming smartphone.

In his tweets, Xiaomi’s Jain had pointed out that Realme’s phone was powered by a year-old Snapdragon 710 processor, and compared with Xiaomi’s Note 7 Pro, which was powered by the Snapdragon 675 processor, which was among the latest chipsets.

Realme, which began its operations as a sub-brand for Oppo in 2018, now functions independently.

Realme

Prabhu Ram, head – industry intelligence group at CMR, said that mastering the Xiaomi playbook and timing their smartphone launches well have also been instrumental in Realme’s success.

“It is prudent that Xiaomi, as the market leader, is aware and wary of Realme’s growth. As Realme starts expanding its offline reach in 2019, Xiaomi would have to redraw its market strategies to stay on top,” he said.

 

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