Showing: 1 - 10 of 50 RESULTS
Viewpoints

Xiaomi’s Quest for the Premium Market

For Indian consumers, the smartphone is an extension of their lifestyle.  Indian consumers are value conscious, aspirational and demanding. They seek the best-in-class specs, and are, for the most part, brand agnostic, especially in the entry-level premium segment.  For a smartphone brand to be considered premium, it would need to deliver on the hardware as …

Pat Gelsinger
Viewpoints

With IDM 2.0, Intel charts a bold manufacturing gambit

Intel CEO Pat Gelsinger outlined Intel’s new vision and strategy to manufacture, design and deliver leadership products and create long-term value for stakeholders. “We are the only company with the depth and breadth of software, silicon and platforms, packaging and process with at-scale manufacturing our customers depend on for their next generation innovations.”- Pat Gelsinger, …

Devices

Samsung Galaxy A52: A for Awesome and Affordable!

Samsung recently unveiled its new 2021 A Series phones, including the Samsung Galaxy A52. The Samsung Galaxy A52 ticks all the boxes in terms of flagship specs. Quad Camera. Check. 4500mAh Battery. Check. IP67 Water and Dust Resistance. Check.  90Hz Refresh Rate. Check. All this, and more at accessible price-points for the millennials. The A …

Viewpoints

On 25 Years of Samsung in India

The 1990s were seminal for India. India broke its shackles and moved ahead with liberalization. Overnight, India transformed from a seller’s market to a buyer’s market. Consumers became more aware, more aspirational, and demanded quality and value. Encouraged by the Government’s liberal policy regime, players, such as Samsung came into India. Samsung recently completed 25 …

Reno4 Pro
Devices

Oppo Reno4 Pro: For the ‘Always On’ consumer

When we look at the affordable premium smartphone segment in India, there is more hyper-competition than before. Many new aspirant brands are challenging the triumvirate of incumbents – Apple, Samsung and OnePlus. With the increased competition, what is noticeable is also an increased commoditization of smartphone features. Across the board, smartphones are increasingly getting refined, …