The Samsung Galaxy Unpacked 2023 event unveiled ‘all things epic’ including the new Samsung Galaxy S23 series (S23, S23+ and S23 Ultra), and the Galaxy Book3 series.
Here is a snapshot of what’s new this year:
Sharp focus on sustainability
The S23 series packs more recycled materials than any other S series phones till date! Using recycled materials, Samsung has gone from six internal components in the S22 Ultra, to twelve internal and external components in the all-new S23 Ultra.
▶ Natural dye for the phone colours
▶ 80% recycled PET on the back of the phone
▶ 22% recycled glass on the phone screen, via Corning Incorporated ’s Gorilla Glass Victus 2
▶ 20% recycled ocean-bound plastic
Strong Camera Capabilities
The new S23 series packs a punch with its camera capabilities. The new 200MP “adaptive pixel” sensor combines 16 pixels into one larger pixel for brighter, more detailed shots in low light situations.
The front selfie camera gets some welcome upgrade. It features HDR, dual-pixel autofocus, selfie videos FHD at 60FPS, and 16-bit RAW selfies. Lastly, for the very first time on smartphones, there’s the exciting Astrophotography and Astro-Hyperlapse modes.
Gaming gets a boost
The S23 boasts of real-time ray tracing support.
With the ‘all day battery’, gamers can play longer. The S23 Ultra houses a huge 5,000 mAh, while the S23 Plus and S23 come with 4,700 mAh and 3,900 mAh batteries, respectively.
The Samsung-Qualcomm Partnership
Samsung gets a fillip with the custom optimisations in the 8 Gen 2 for the S23 Ultra. The new ‘Snapdragon 8 Gen 2 for Galaxy’ comes with an increased primary clock speed from 3.2GHz to 3.36GHz and an increased GPU clock speed from 680MHz to 719MHz.
On the other hand, Snapdragon further cements its leadership in the premium smartphone segment.
The future of immersive computing
The race for the future of XR heats up with Samsung, Qualcomm and Google combining forces to enable future XR experiences.
The new Galaxy Book3 series
The new Galaxy Book 3 series comprises three variants, including the flagship Galaxy Book 3 Ultra, the Galaxy Book 3 Pro, and the 2-in-1 Galaxy Book 3 Pro 360. They come with the newest 13th-Gen Intel CPU and Nvidia GPU.
So, whats the outlook for the S23 Series?
The premium smartphone segment in India continues to be resilient, with a strong consumer appetite. I anticipate Samsung’s new Made-in-India flagship Galaxy S23 series to see a potentially strong uptick in its shipments year-on-year.