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Apple Credit Card: Reimagining Fintech for Millennials

At its Show Time keynote, Apple announced Apple Card, its credit card offering, in partnership with Goldman Sachs and Mastercard. Make no mistake. Apple’s fintech move is significant. The Apple Card strategy is to lure millennials  away from traditional credit card play, to new, exciting experiences in financial services, delivered on iPhone apps. Some key …


‘Subscribe Now’: Apple’s Mantra for Going Beyond iPhones

At its March 25 “Show Time” event, held at the Steve Jobs Theater in Cupertino, Apple showcased its new bet on digital subscriptions as a potential revenue driver across TV, Gaming, Finance, and News. The Apple announcements can, for the most parts, be termed incremental in nature, with Apple building and refining on the existing …