CMR today released the “CMR Music Streaming Apps Survey Report 2019”, a nationwide survey, powered by its on-demand insights platform, Insights on the Go. The CMR Survey throws insight on changing customer preferences around music. As per the survey results, Indians love listening to music mostly free, using music apps, with Gaana emerging as the most favored on-demand, music streaming app.
“Mobile is the key conduit for listening music, with music streaming apps now being preferred over YouTube. As mobile continues to drive affordability and accessibility, more number of Indians are streaming music. Music app preferences in India are dictated by the choice of songs available in music app library, with freemium apps dominating paid subscriptions,” said Prabhu Ram, Head – Industry Intelligence Group (IIG), CMR.