Showing: 1 - 9 of 9 RESULTS
Devices

Nokia 2.4: A targeted-niche value proposition

With the Nokia 2.4, Nokia has a compelling offering in the highly competitive value for money smartphone segment. Amidst offerings from realme, Redmi and POCO that pack the best specs in this segment, the new Nokia 2.4 leans on Nokia’s brand vision of delivering solid craftsmanship, performance and stock Android, meaning, its bereft of bloatware …

Viewpoints

Deciphering HTC’s Potential ‘Brand Licensing’ Move in India

HTC, one of the most premium brands in India in the last decade, shut shop in India in mid-2018. From a technology innovation perspective, HTC ranked pretty high up, but could not match it with a similar innovation in its business or go-to-market perspective. Its market in India nose-dived since it was either too late …

Press

‘Make In India’ Impact: 94 Per Cent Of Mobiles Sold In The Country Now Manufactured Domestically

According to a report published by CyberMedia Research (CMR) for Q3 2018, “Make in India program is contributing to a significant rise in domestic manufacturing of mobile handsets,” and almost 94 per cent of mobile handsets sold in the country are now being manufactured domestically. Prabhu Ram, Head – Industry Intelligence Group (IIG), CMR, commenting on the …

Devices

Nokia 5.1 Plus: Affordable, yet Premium-like

HMD Global, the home of Nokia smartphones, has in partnership with Google built its latest mid-range devices with stock Android as part of the Android One program. With its new Nokia 5.1 Plus, HMD can now stake claim to the iconic Nokia brand, with its design craftsmanship, promise and performance. While Nokia’s competitors, such as Xiaomi, …

Viewpoints

Eight Predictions for Smartphones in Twenty Eighteen

2017 will be remembered as the year when the smartphone innovation hit a plateau. This is the year when the lines got increasingly blurred when it came to comparing smartphone brands on specs and hardware, across price bands. Smartphone vendors also realized the futility in driving their USPs around hardware. Whether it be cameras or …