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India’s smartphone market offering new opportunities to various companies

As consumer sentiment runs high amid growing chorus for boycotting Chinese goods in the country, the fluid situation in India’s smartphone market offers new opportunities for various smartphone makers, especially the non-Chinese ones like Samsung, Apple, Nokia, Asus and others, to realign their strategies and regain the lost market share in the face of fierce …


Deciphering HTC’s Potential ‘Brand Licensing’ Move in India

HTC, one of the most premium brands in India in the last decade, shut shop in India in mid-2018. From a technology innovation perspective, HTC ranked pretty high up, but could not match it with a similar innovation in its business or go-to-market perspective. Its market in India nose-dived since it was either too late …


Online smartphone sales to crash as new e-commerce regulations kick in

Smartphone sales through online platforms are likely to crash in the March quarter as the revised e-commerce rules came into effect on Feb 1, which restrict heavy discounting, along with several other practices. To limit the impact on overall sales, major handset companies are tying up with brick and mortar stores. The most hurt would …


41 smartphone brands exit, 15 entered India in 2018: Report

As many as 41 smartphone brands, including Zuk, Acer, Datawind, LeEco, and Comio shut shop while 15 companies like Realme and Pocophone entered the Indian market in 2018, market research firm CyberMedia Research (via The Economic Times) has said, adding that these brands exited due to the hyper-competition. “China-based Realme was a standout hit in …

Chinese Players

Chinese chequers: Fresh set of challenges for smartphone companies in 2019

Consumer preferences have changed over the years, which have been tapped well by the Chinese mobile players operating in the Indian market. With latest specs – high-resolution camera, selfie options, huge storage capacity, flash charge technology, Chinese brands, including Xiaomi, Oppo, Vivo and Huawei, have flooded the market with their hard to resist offerings at …