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Viewpoints

Is Cloud Gaming the future?

Through the course of the pandemic, India has seen a strong uptick in gaming. This is driven by the rise of powerful smartphones across price-tiers as well as affordable data costs. At CyberMedia Research (CMR), the CMR Gaming Practice has been tracking the gaming industry in India, both from a supply side (devices intelligence) as …

Pixel 4a
Press

Google needs to nail the Google Pixel 4a pricing and GTM in India

Tech giant Google will need to focus on its go-to-market strategy for its latest Pixel 4a smartphone in India besides focusing on pricing if it is looking to gain meaningful share in the world’s second-largest market, analysts said. Google launches its latest Pixel 4a smartphone along with 5G-enabled Pixel 5 and Pixel 4a (5G) smartphone. However, it will only …

Devices

OPPO Find X2 Pro: A polished, purposeful flagship

With its singular focus on innovation and generating new intellectual property, ‘smartphone experimentation’ instead of ‘iterative innovation’ has been high on OPPO’s agenda. Whether it be the mechanized pop-up camera or the all-screen design of OPPO Find X. When the original Find X debuted, it showcased finesse with its full-screen display. The elevating camera mechanism …

Press

Huawei positive about future after winning key 5G deals

Caught in the crossfire of global geopolitics, Huawei on Thursday said things have started looking up for the company with the signing of key 5G deals in the UK and Russia and added that it is “positive” about the future. The world’s second-biggest smartphone seller, which shipped over 205 million units in 2018, also clarified …

Press

An incredible situation for Huawei: Do or die

With effect from August 19, American companies including Google are prohibited from selling products and services (like Android) to Huawei, and the Chinese giant is leaving no stone unturned to ensure the perception that business is as usual. There is an eerie silence about the company’s operations in India. Several industry experts who previously spoke …

Press

Experts predict Facebook restrictions won’t affect Huawei

The comments were made by Prabhu Ram, Head of Industry Intelligence Group (IIG), CyberMedia Research (CMR) following the announcement by the social networking behemoth. Huawei is currently embroiled in a bitter trade dispute with the United States, and has been banned from the US market. In addition to this, the executive order signed by US …

Press

Can India offset Huawei’s global losses after US ban?

Sandwiched between the ongoing US-China trade war, Chinese telecom equipment major Huawei is frantically looking to salvage its prestige and fast cover the lost ground. The company is bullish on shifting gears towards its India operations to revive its reputation as a reliable smartphone manufacturer and a 5G player. With the digital-friendly Narendra Modi government …

Press

Google’s ban on Huawei will also affect sales in Europe and India, says experts

Chinese smartphone maker Huawei has said that it will continue to provide security updates and after-sales services to all existing Huawei and Honor smartphone and tablet products. “We will continue to build a safe and sustainable software ecosystem, in order to provide the best experience for all users globally,” Huawei said in a statement. “Huawei …