Showing: 1 - 4 of 4 RESULTS

Will realigning OnePlus, Vivo, Oppo work for BBK Group in India?

China-based behemoth the BBK group that owns brands like OnePlus, Vivo, Oppo, Realme , and  iQOO always had a clear market strategy and brand positioning in the fixed price segments for the India smartphone market. Not anymore. For the full calendar year 2019, the BBK Group dominated the Indian smartphone landscape with 37 per cent share, compared to 28 per cent …


Poco to Retain Its ‘Everything You Need, Nothing You Don’t’ Philosophy in Bid to Take on Xiaomi

It was August 2018 when Xiaomi officially announced Poco as its new sub-brand to cater to the growing demands of young smartphone users. The Chinese brand unveiled the Poco F1 as its first — and only — model that disrupted the market for mid-range smartphones with the then top-end Qualcomm Snapdragon 845 SoC and up …