Bullish on the Indian luxury smart watches market, US-based wearable major Garmin is set to introduce its super premium ‘MARQ‘ line-up of smartwatches in the third quarter of 2019.

The Kansas-headquartered company, which also produces consumer, professional aviation and marine devices that make use of the Global Positioning System (GPS) for navigational assistance, would unveil five watch variants in the luxury segment. The five variants in the “MARQ” line-up would include the Garmin MARQ Driver, MARQ Aviator, MARQ Captain, MARQ Expedition and MARQ Athlete.

Garmin MARQ

According to CyberMedia Research (CMR), Garmin will see tough competition from luxe brands including the likes of Tag Heuer, Brietling and Omega. However, aspirational users are likely to drive its sales in the country.

“With rising affluence in the country, the market is now home to aspirational customers who seek premium, uber-luxe devices. This breed of customers care about their appearances, and are willing to spend more on luxury brands,” Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR, told IANS.

Garmin has been synonymous with wearables and fitness trackers.

“With the “MARQ”, Garmin has taken a bold stab at the uber-luxe segment. Each of the specific activity-focused will find favour with the tech-savvy and fitness-conscious upwardly mobile Indians,” added Ram.

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