While smartphones have become more powerful and feature rich than ever before, they now suffer from a sea of sameness, bordering on boredom. Technological innovations that enable devices to bend and fold are a new line of design thinking for the industry that are not just visually appealing, but make sense, as they give one …
2018 was an interesting year for smartphones in the India market, with a series of steady and even impressive, smartphones from all major brands, Chinese as well as Global. Across price bands, there were many smartphones vying for attention with their incredible design, craftsmanship and performance. More than ever before, smartphone innovation picked pace in …
Rest of the year saw major innovations in the camera department, with almost every player in the market infusing AI into sensors to do the job of clicking that perfect moment for you. As smartphones went through a couple of noticeable innovations in the hardware department in 2018 — especially Artificial Intelligence (AI)-driven cameras and …
In a hyper-competitive smartphone market, where smartphone brands are increasingly homogenous in specs and features, the fight for vaning consumer interest has taken the form of multiple launches by smartphone brands in a year. Most of such products fizzle out within a few weeks, or even days, of the launch. In such a milieu, OPPO …
India is expected to be the only major smartphone market that will grow in 2019, following on from a strong 2018, while China is staring at a decline and expansion in the US is expected to be flat. Smartphone shipments in 2019 are expected to reach 160 million in India, according to CyberMedia Research. Prabhu …
Chinese handset makers Oppo and OnePlus are setting up research and development centres in India to improve their offerings of localised products and services for the fast-growing smartphone market and create hubs for global innovation. The move is a natural extension of their already expanding local manufacturing capability, analysts said. OnePlus, the leader in India’s …
Chinese handset makers Oppo and OnePlus are setting up research and development centres in India to improve their offerings of localised products and services for the fast-growing smartphone market and create hubs for global innovation. The move is a natural extension of their already expanding local manufacturing capability, analysts said. According to Prabhu Ram, head …
Chinese handset maker Oppo is planning to hire over 500 engineers to support its newly launched research and development (R&D) center in Hyderabad over next few years as it looks to strengthen its market presence in India by bringing more localised products and services. The BBK Electronics-led brand has a plan to make this facility …
OPPO has opened its first research and development centre (R&D) in India in a bid to make deeper inroads into the country’s smartphone market. Located in Hyderabad’s Hitech City, the facility is apparently its largest R&D centre outside China. The company now has four R&D centres across the globe. “This new India R&D hub will …
On December 15, 2018, OPPO, a leading smartphone brand, announced their first ever R&D centre in Hyderabad, India. For OPPO, the R&D centre is the fourth globally, and their largest facility outside of mainland China. Here are some key questions that this article seeks to answer: Why is OPPO India focusing on R&D now? What …