OPPO has opened its first research and development centre (R&D) in India in a bid to make deeper inroads into the country’s smartphone market. Located in Hyderabad’s Hitech City, the facility is apparently its largest R&D centre outside China. The company now has four R&D centres across the globe.
“This new India R&D hub will help Oppo respond to consumer aspirations in India by tapping Indian R&D skill-sets and expertise. The new India-centric innovations could further be potentially introduced in global markets, helping Oppo in maintaining their competitive edge, as well as in attracting new users with their innovations,” said Prabhu Ram, Head- Industry Intelligence Group (IIG) at Cyber Media Research. “We can expect the India mobile handset ecosystem to catalyse further and go up the innovation ladder, with new intellectual property being created.”