At a time when smartphone sales growth has slowed down globally, India shines bright as the fastest growing hub for smartphone sales. Every smartphone brand is now looking at India as the critical market for growth. As a result, the hypercompetitive Indian smartphone market is now a real battleground for major smartphone brands.
Over the past decade, Indian consumers have also become more demanding. They are no longer looking for just affordable smartphone brands. They are demanding the latest specs at affordable prices. Any smartphone brand that is vying for market share in India has to square up to this challenge.