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Chinese smartphone maker, Meizu plans to consolidate its position in India’s fiercely competitive handset market by creating products designed for the country at specific price points.

The Alibaba-backed manufacturer has just launched two budget smartphones and a premium device in India.

“Meizu’s intent and product offerings is one part of the story; whether it translates into a meaningful strategy would hold the key to whether Meizu is able to match OnePlus,” said Prabhu Ram, Head-IIG, CyberMedia Research.

Source: Economic Times

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