A report from analytics firms Counterpoint Research and CyberMedia Research (CMR) suggest that Apple may have doubled its year-on-year iPhone sales in India in the company’s fourth quarter of 2020.

Apple shipped more than 1.5 million iPhone units in India in the quarter that ended in December, up 100% on its year-on-year performance.

Apple best ever quarter in India comes on the back of strong sales of older models like iPhone 11, iPhone XR and iPhone SE coupled with high interest in the new iPhone 12.

Overall, the tech giant had 4% of the market in quarter four, while cumulative 2020 sales soared 60% at more than 3.2 million units.

Apple

The news agency IANS has quoted  Prabhu Ram, Head-Industry Intelligence Group (IIG), CMR, as saying: “Apple continues its stellar run in the India smartphone market, gaining strength on the back of increased local manufacturing and strong marketing initiatives during the festive season.”

The relatively lesser market share of Apple in India is understandable as it has pegged itself in the premium segment and also due to the fact that the company kind of treated the Indian market with a disinterest that puzzled analysts, both here and elsewhere.

But Apple may be looking to change its ways.

As Prabhu Ram said, “Apple is on track to grow further and gain strength in the year ahead, as it unveils its new India initiatives on the back of its new online store, and upcoming flagship retail stores.”

Source: TechRadar