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Poco to Retain Its ‘Everything You Need, Nothing You Don’t’ Philosophy in Bid to Take on Xiaomi

It was August 2018 when Xiaomi officially announced Poco as its new sub-brand to cater to the growing demands of young smartphone users. The Chinese brand unveiled the Poco F1 as its first — and only — model that disrupted the market for mid-range smartphones with the then top-end Qualcomm Snapdragon 845 SoC and up …