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Deciphering HTC’s Potential ‘Brand Licensing’ Move in India

HTC, one of the most premium brands in India in the last decade, shut shop in India in mid-2018. From a technology innovation perspective, HTC ranked pretty high up, but could not match it with a similar innovation in its business or go-to-market perspective. Its market in India nose-dived since it was either too late …

Smartphone Spending

5G-enabled handset shipments to cross 140 million in India by 2025: Report

Shipments of 5G-enabled smartphones would exceed 140 million in India by 2025, a new report by technology market research firm CyberMedia Research (CMR) said on Friday. According to CMR’s “4Ps of Mobile Handset Industry Report 2019″” that focuses on the hyper-competitive mobile industry ecosystem in India, 5G-enabled smartphone shipments are expected to grow by around …

Chinese Players

Chinese chequers: Fresh set of challenges for smartphone companies in 2019

Consumer preferences have changed over the years, which have been tapped well by the Chinese mobile players operating in the Indian market. With latest specs – high-resolution camera, selfie options, huge storage capacity, flash charge technology, Chinese brands, including Xiaomi, Oppo, Vivo and Huawei, have flooded the market with their hard to resist offerings at …

Smartphones in 2019

2019 in Smartphones: What’s next?

2018 was an interesting year for smartphones in the India market, with a series of steady and even impressive, smartphones from all major brands, Chinese as well as Global. Across price bands, there were many smartphones vying for attention with their incredible design, craftsmanship and performance. More than ever before, smartphone innovation picked pace in …


OPPO R17 Pro: The Innovation Powerhouse marvels again!

In a hyper-competitive smartphone market, where smartphone brands are increasingly homogenous in specs and features, the fight for vaning consumer interest has taken the form of multiple launches by smartphone brands in a year. Most of such products fizzle out within a few weeks, or even days, of the launch. In such a milieu, OPPO …


Oppo, OnePlus step up R&D play for localised offerings

Chinese handset makers Oppo and OnePlus are setting up research and development centres in India to improve their offerings of localised products and services for the fast-growing smartphone market and create hubs for global innovation. The move is a natural extension of their already expanding local manufacturing capability, analysts said. OnePlus, the leader in India’s …


‘Make In India’ Impact: 94 Per Cent Of Mobiles Sold In The Country Now Manufactured Domestically

According to a report published by CyberMedia Research (CMR) for Q3 2018, “Make in India program is contributing to a significant rise in domestic manufacturing of mobile handsets,” and almost 94 per cent of mobile handsets sold in the country are now being manufactured domestically. Prabhu Ram, Head – Industry Intelligence Group (IIG), CMR, commenting on the …