Indian consumers are increasingly adopting 5G smartphones even before rollout of the next-gen mobile broadband technology in the country. Research firm, International Data Corporation (IDC), has estimated the share of 5G-enabled phones, out of total smartphone sales, will touch 20-25% this year. As Chinese smartphone brands, Oppo and Realme aggressively push their 5G portfolio in …
With the new OPPO Reno5 Pro 5G, OPPO kickstarts its 2021 market strategy in India, that includes, among others, launching as many as six 5G smartphones! In the year gone by, smartphone brands started debuting their 5G phones as well as expanding their affordable premium phone offerings. The OPPO Reno5 Pro 5G is the latest …
With the Nokia 2.4, Nokia has a compelling offering in the highly competitive value for money smartphone segment. Amidst offerings from realme, Redmi and POCO that pack the best specs in this segment, the new Nokia 2.4 leans on Nokia’s brand vision of delivering solid craftsmanship, performance and stock Android, meaning, its bereft of bloatware …
Apple and Flex are collaborating in India, with Apple sourcing battery packs from Flex’s India plant for its locally made iPhones. The move is a step-up for the Cupertino-based company in building a parts ecosystem in India, where it has so far struggled to have a wide presence. “Flex is making battery packs for Apple… …
Smartphone users in India are scouting for devices which give them more juice throughout the day as they stream Netflix, play PUBG, post pictures on Instagram or short videos on TikTok. Whether it be more mAh, or new technologies, such as fast charging or wireless charging, the smartphone battery is going a phase of innovation. …
In a hyper-competitive smartphone market, where smartphone brands are increasingly homogenous in specs and features, the fight for vaning consumer interest has taken the form of multiple launches by smartphone brands in a year. Most of such products fizzle out within a few weeks, or even days, of the launch. In such a milieu, OPPO …