The premium smartphone market in India is essentially a hyper-competitive, three-way fight involving Samsung, Apple and OnePlus. Remember, in the premium segment, the brand loyalty is relatively higher, than as compared to the entry-level and value for money smartphone segment. Yet, the India market offers plenty of avenues for growth for smartphone brands offering competitive …
Realme, the young smartphone startup that started-off as a sub-brand of OPPO in 2018, has grown tremendously over the past year. The Realme strategy playbook has focused on packing their smartphones, with all the right mix of the latest specs and combining it with youth-centric marketing. As a result, smartphone brands such as Xiaomi, are …
On December 15, 2018, OPPO, a leading smartphone brand, announced their first ever R&D centre in Hyderabad, India. For OPPO, the R&D centre is the fourth globally, and their largest facility outside of mainland China. Here are some key questions that this article seeks to answer: Why is OPPO India focusing on R&D now? What …