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Press

Google’s ban on Huawei will also affect sales in Europe and India, says experts

Chinese smartphone maker Huawei has said that it will continue to provide security updates and after-sales services to all existing Huawei and Honor smartphone and tablet products. “We will continue to build a safe and sustainable software ecosystem, in order to provide the best experience for all users globally,” Huawei said in a statement. “Huawei …

Viewpoints

Deciphering HTC’s Potential ‘Brand Licensing’ Move in India

HTC, one of the most premium brands in India in the last decade, shut shop in India in mid-2018. From a technology innovation perspective, HTC ranked pretty high up, but could not match it with a similar innovation in its business or go-to-market perspective. Its market in India nose-dived since it was either too late …

Viewpoints

Eight Predictions for Smartphones in Twenty Eighteen

2017 will be remembered as the year when the smartphone innovation hit a plateau. This is the year when the lines got increasingly blurred when it came to comparing smartphone brands on specs and hardware, across price bands. Smartphone vendors also realized the futility in driving their USPs around hardware. Whether it be cameras or …