The Indian smartphone market — currently undergoing great churning at both the hardware and software levels — is set to witness a game-changing moment this month in the Samsung Galaxy ‘M’ series devices that may redefine the affordable and mid-level price segments currently dominated by the Chinese players.

“Samsung’s new Galaxy ‘M’ series of smartphones with industry-first features indicates the importance it accords to India as a growth market,” said Prabhu Ram, Head-Industry Intelligence Group (IIG), CyberMedia Research (CMR).

“A differentiated product strategy would fuel Samsung’s further growth in India,” added Ram.

 

Source: Economic Times

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