Snapdragon 888 5G: Redefining Flagship Experiences

1 December 2020

At its annual Snapdragon Tech Summit Digital 2020, Qualcomm today debuted its latest flagship Qualcomm Snapdragon 888 5G Mobile Platform, focused on enabling premium immersive smartphone experiences for consumers. Qualcomm

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Will realigning OnePlus, Vivo, Oppo work for BBK Group in India?

27 July 2020

China-based behemoth the BBK group that owns brands like OnePlus, Vivo, Oppo, Realme , and  iQOO always had a clear market strategy and brand positioning in the fixed price segments for the India smartphone market. Not

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TikTok

Ban on Chinese apps has no direct impact on handset makers

2 July 2020

The government’s ban on 59 Chinese apps, including popular social media platforms like ByteDance-owned TikTok, WeChat, Helo and UC Browser among others, may not have a direct impact on Chinese

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Samsung

Samsung likely to gain amid anti-China sentiment: Analysts

2 July 2020

China’s loss appears to be Korea’s gain, atleast as far as smartphones are concerned. Samsung may regain its number two position, displacing Vivo, by September end, if not in the

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India’s smartphone market offering new opportunities to various companies

22 June 2020

As consumer sentiment runs high amid growing chorus for boycotting Chinese goods in the country, the fluid situation in India’s smartphone market offers new opportunities for various smartphone makers, especially

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Samsung

Samsung faces tough but ‘doable’ challenge to rise to top in India handset market

1 March 2020

It’s been a tough few years for Samsung in the India handset market, where it has struggled to keep pace with or beat back competition from Chinese rivals such as

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Poco

Poco to Retain Its ‘Everything You Need, Nothing You Don’t’ Philosophy in Bid to Take on Xiaomi

23 January 2020

It was August 2018 when Xiaomi officially announced Poco as its new sub-brand to cater to the growing demands of young smartphone users. The Chinese brand unveiled the Poco F1

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Smartphone study reveals that more Indians prefer smartphone to human relationships

3 January 2020

An average Indian spends nearly 1,800 hours a year on their smartphone, a study titled ‘Smartphone and Their Impact on Human Relationships’ by Vivo and Cybermedia Research (CMR) has revealed.

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Average Indian spends over 1800 hours a year on their smartphone: study

2 January 2020

With smartphones entering every facet of our lives, as new survey aimed to understand how mobile devices are altering lives and relationships of users found that 75 per cent of

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Samsung

Ditch smartphones for family time says Aamir Khan in new Vivo ad

24 December 2019

It is almost suicidal for a smartphone company to tell users to take a break from their phones and that’s what Vivo India has done in its latest advertisement. Playing

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