Will realigning OnePlus, Vivo, Oppo work for BBK Group in India?
China-based behemoth the BBK group that owns brands like OnePlus, Vivo, Oppo, Realme , and iQOO always had a clear market strategy and brand positioning in the fixed price
Ban on Chinese apps has no direct impact on handset makers
The government’s ban on 59 Chinese apps, including popular social media platforms like ByteDance-owned TikTok, WeChat, Helo and UC Browser among others, may
Samsung likely to gain amid anti-China sentiment: Analysts
China’s loss appears to be Korea’s gain, atleast as far as smartphones are concerned. Samsung may regain its number two position, displacing Vivo,
India’s smartphone market offering new opportunities to various companies
As consumer sentiment runs high amid growing chorus for boycotting Chinese goods in the country, the fluid situation in India’s smartphone market offers
Samsung faces tough but ‘doable’ challenge to rise to top in India handset market
It’s been a tough few years for Samsung in the India handset market, where it has struggled to keep pace with or beat
Poco to Retain Its ‘Everything You Need, Nothing You Don’t’ Philosophy in Bid to Take on Xiaomi
It was August 2018 when Xiaomi officially announced Poco as its new sub-brand to cater to the growing demands of young smartphone users.
Smartphone study reveals that more Indians prefer smartphone to human relationships
An average Indian spends nearly 1,800 hours a year on their smartphone, a study titled ‘Smartphone and Their Impact on Human Relationships’ by
Average Indian spends over 1800 hours a year on their smartphone: study
With smartphones entering every facet of our lives, as new survey aimed to understand how mobile devices are altering lives and relationships of
Ditch smartphones for family time says Aamir Khan in new Vivo ad
It is almost suicidal for a smartphone company to tell users to take a break from their phones and that’s what Vivo India
Switching-off their phones makes Indians bored and sad
When it comes to switching-off their phones, Indians might just snap. Indians have some extreme feelings attached to the idea of switching-off their