India’s premium mobile market is buzzing with action. The market, which opened up with the entry of a new Chinese player OnePlus, is now seeing heightened activity with Samsung coming out with all its might to capture its lost glory. OnePlus has upped its market share in the Indian mobile handset market in the premium …
Battleground 2.0: Offline a tough nut to crack for online-heavy brands like Xiaomi, Realme?
Brick and mortar shops are becoming the next battleground for handset brands in the country as brands like Samsung, Oppo and Vivo takes steps to further bolster their footprints following the entry of online-heavy brands like Xiaomi and Realme. Analysts said that brand clutter on retail counters will increase following an intense competition. However, analysts …
Oppo leads Apple, Samsung in race to win over youngsters in India
Apple and Samsung, the flagbearers of innovation in the consumer technology space for years, may be losing the trust of young Indian consumers to a Chinese rival. Oppo Mobile India, the local subsidiary of China’s BBK Electronics, has emerged as the most-preferred innovative handset brand in the premium segment, as per an independent study conducted …
OPPO, Samsung, Apple most preferred brands by Gen Z
Gen Z users are looking for smartphones that deliver superior consumer experience with premium tech innovations at entry-level prices, and OPPO, Samsung and Apple are the top three brands that find favour with consumers, a new survey said on Friday. At least 78 per cent Gen Z consumers see smartphones as a symbol of their …
Can cheaper Pixel resurrect Google’s smartphone dream?
Google‘s smartphone business has been struggling to gain ground even as rivals Apple, Samsung and Huawei continue to upend competition with better “specced” devices every quarter. Samsung grabbed the top position with 21 per cent market share while Huawei, with 17 per cent share was at the second spot and Apple settled at the third …
Samsung Galaxy Fold: Unfolding New Possibilities
Samsung‘s radically interesting foldable phone, the Galaxy Fold, is now on sale. It’s the right time to wonder and ask, what does the Samsung Galaxy Fold portend for Smartphone Innovation? What will be the key innovations in device form factors that we would see going forward? Key Specs The Samsung Galaxy Fold comes with three …
SK Telecom and World’s First 5G Network
Earlier this week, SK Telecom, South Korean wireless telecommunications operator, announced that it has secured the widest 5G network coverage in Korea. The company built a total of 34,000 5G base stations across South Korea. SK Telecom’s 5G roll-out will cover Seoul rolled out its 5G network in data traffic-concentrated areas, including main areas of …
MWC 2019: 5G, Foldable, and Mixed Reality
At Day Zero of the MWC 2019 at Barcelona, there were some interesting contrasts: While Huawei made a bold bet on Foldable Smartphones, Nokia showcased its Computational Photography chops (in collaboration with Light Labs) with its five rear camera innovation. One key standout hit was Microsoft, who crashed the party, with a renewed pitch for …
Guardians of the Galaxy—Samsung tries to win back India
No conversation on Samsung is complete without a mention of its “ostrich attitude”. At least for the past few years, the company seems to have buried its head in the sand, trapped in the delusion that all is well. In response to journalists questioning its declining market share, it offers the findings of German market …
Samsung expects A series to generate $4 bn in sales in 2019; to launch multiple phones
Korean handset major is preparing a bigger plan to reclaim its lost crown from its Chinese rival Xiaomi by refreshing its multi-channel focused handset series, A series, which is expected to contribute $4 billion (over Rs28,000 crore) in sales by the end of 2019. The multi-channel series launch by Samsung follows the recent tightening of …