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How Apple, Microsoft and Google are fuelling Inclusive Tech?

There are >1.3 billion reasons to make technology accessible. Disability could be permanent, temporary or situational. The legal, ethical and moral imperatives for accessible tech has been well-known and established. It took a black swan event to put accessibility at the core of businesses. With the advancements in technology, there is significant opportunity as well …

Pixel 6

Google’s new Pixel smartphones unlikely to match rivals’ specs

Google’s new Pixel devices priced at almost half of its previous rollouts may still not be able to move the needle much for the search giant in Indian smartphones, especially in the premium segment, given the superior features rivals such as Samsung, Xiaomi, Vivo and OnePlus offer at similar or lower price points, say market …


Deciphering HTC’s Potential ‘Brand Licensing’ Move in India

HTC, one of the most premium brands in India in the last decade, shut shop in India in mid-2018. From a technology innovation perspective, HTC ranked pretty high up, but could not match it with a similar innovation in its business or go-to-market perspective. Its market in India nose-dived since it was either too late …


Google Pixel Slate: Good Hardware + Bad Software (Oops!) – Overpricing

Google’s latest Pixel Slate offering is a convertible: a tablet married to a detachable keyboard that transforms into a laptop. Google Pixel Slate comes with Chrome OS,  a detachable keyboard, a stylus, and supports some Android apps. The Pixel Slate aims to compete with the iPad Pro and Surface Pro. It looks and feels premium. …