As one of the leading smartphone brands in India, OPPO made some interesting moves in 2019, whether it be through its India-centric manufacturing, or through increased localized R&D and innovation efforts. In the year ahead, the India market will see the competition intensify further, and the first wave of 5G smartphones will potentially debut. In …
The new OPPO K3, the latest in OPPO’s K Series, is a gorgeous smartphone powered by a Qualcomm Snapdragon 710 SoC, alongwith 6GB and 8GB of RAM. The K3 sports a 6.5-inch notch-less Super AMOLED panoramic screen and a screen-to-body ratio of 91.1% and aspect ratio as 19.5:9. The in-display fingerprint sensor with an AI …
The premium smartphone market in India is essentially a hyper-competitive, three-way fight involving Samsung, Apple and OnePlus. Remember, in the premium segment, the brand loyalty is relatively higher, than as compared to the entry-level and value for money smartphone segment. Yet, the India market offers plenty of avenues for growth for smartphone brands offering competitive …
On December 15, 2018, OPPO, a leading smartphone brand, announced their first ever R&D centre in Hyderabad, India. For OPPO, the R&D centre is the fourth globally, and their largest facility outside of mainland China. Here are some key questions that this article seeks to answer: Why is OPPO India focusing on R&D now? What …