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Battleground 2.0: Offline a tough nut to crack for online-heavy brands like Xiaomi, Realme?

Brick and mortar shops are becoming the next battleground for handset brands in the country as brands like Samsung, Oppo and Vivo takes steps to further bolster their footprints following the entry of online-heavy brands like Xiaomi and Realme. Analysts said that brand clutter on retail counters will increase following an intense competition. However, analysts …