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Deciphering HTC’s Potential ‘Brand Licensing’ Move in India

HTC, one of the most premium brands in India in the last decade, shut shop in India in mid-2018. From a technology innovation perspective, HTC ranked pretty high up, but could not match it with a similar innovation in its business or go-to-market perspective. Its market in India nose-dived since it was either too late …


Domestic brands like Lava, Micromax eye international expansion; renew focus on entry-level smartphones

Indian handset players such as Micromax and Lava, fighting for survival in their home market, are looking to shore up revenue and drive volumes through international expansion. But analysts say that a better bet will be to increase focus on the under-$100 (around Rs 7,000) smartphone segment and on feature phones, which still offer huge …


Decimated by Xiaomi-led tsunami, Indian smartphone makers toil to survive

Once the darling of Indian smartphone users, desi brands like Micromax, Karbonn, Lava, Intex and few others have nearly been decimated by affordable-yet-powerful devices from the Chinese vendors that have flooded both online and offline channels. In the 2013-2014 period, the domestic brands gained great traction and enjoyed 40-45 per cent market share — till …

Chinese Players

Chinese chequers: Fresh set of challenges for smartphone companies in 2019

Consumer preferences have changed over the years, which have been tapped well by the Chinese mobile players operating in the Indian market. With latest specs – high-resolution camera, selfie options, huge storage capacity, flash charge technology, Chinese brands, including Xiaomi, Oppo, Vivo and Huawei, have flooded the market with their hard to resist offerings at …