In a bid to win in the hyper-competitive India market, OPPO has stepped up its gameplay by ditching the atypical annual product lifecycles, and launching the OPPO Reno2 within a few months of the original Reno. The idea at play is to offer consumers more choice and power. With the Reno2, OPPO makes an ambitious …
Huawei has been at the forefront of innovation in smartphone camera, with its rich in-house engineering capabilities, and industry partnerships. For instance, its partnership with Leica has resulted in the P Series getting phenomenally better, with each successive smartphone launch. With the new P30 Pro, Huawei elevates and redefines the smartphone photography experience with industry-leading …
Every minute, consumers post 2,083,333 snaps on Snapchat. And, each minute, there are 49,380 posts on Instagram. Photos and Videos are more important than ever before as tools for memories, made possible by nifty mobile phones. In fact, the mobile phone has become the singular tool for consumers, replacing cameras and other devices. As technology …
In 2018, Vivo was high on smartphone experimentation. Whether it be through its concept phones, or mainstream ones. Vivo’s hardware success is in sharp contrast to Apple’s recent, sedate incremental innovation. Vivo has churned out mid-range smartphones in quick succession. One need not look beyond the V series to see the incredible design philosophy that …
The Pixel 3 is the latest generation of Pixel smartphones from Google, building on the 2017 edition of the Pixel 2. Just like previous years, the Camera and Google’s software prowess takes the center stage. Hardware is still work-in-progress. So, what explains Google’s persistence with the Pixel smartphones? Beginning with its very initial foray into …