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Audio Quality
Press

Better audio quality key for smartphone users

So, how important is audio quality for Indian smartphone users? A recent consumer insights study by market research firm Cyber Media Research (CMR) in association with Dolby threw up some interesting insights on how a superior audio experience like Dolby Atmos has become pivotal for users in selecting a new device or even the content they consume …

Press

Consumers Are Prioritising Audio Quality Over Camera In Their Smartphone Purchase

As per a new study by CyberMedia Research (CMR), Indian Consumers are now prioritising audio quality as a key smartphone purchase driver ahead of camera and battery. In fact, across all parameters, one in every four users have stated audio quality as the most important factor while selecting their smartphone. For the first time ever, …