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Analysing Microsoft’s historic Activision Deal

Microsoft’s acquisition of Activision Blizzard, the maker of ‘Call of Duty’ and ‘Candy Crush’,  for $68.7Bn is one the biggest-ever tech and gaming industry deals ever. Microsoft becomes the world’s third-largest gaming company by revenue, behind Tencent and Sony. Driven by the pandemic-induced uptick, gaming has taken centrestage today. The deal marks a bold bet on …