Learning its lessons from the success of iPhone XR in India, Apple has done the right thing by launching iPhone 11 at a reasonable price point at a time when the festive season is round the corner, industry analysts said on Wednesday.
The iPhone XR that was launched last year saw uplift after the price drop and heavy promotional activities. Riding on promotional offers especially on iPhone XR, Apple regained top position in the premium smartphone segment in India in the second quarter (Q2) this year.
The iPhone 11 — launched in Cupertino on Tuesday — will be available in India from September 27 in 64GB, 128GB and 256GB models in purple, green, yellow, black, white and PRODUCT(RED) colours, starting at ₹64,900.
Given that the new iPhones have some incremental upgrades to processor and camera technology, consumers who bought iPhones in the past one-two years may not have the appetite to upgrade immediately.
“Yet, the Apple iPhone continues to be an aspirational model of choice for consumers. The entry-level Apple 11 underlines Apple acknowledging the consumer push-back towards high prices of recent iPhones. On the back of the iPhone XR success, Apple will focus on gaining market share with the Apple 11,” noted Prabhu Ram, Head-Industry Intelligence Group (IIG), CyberMedia Research (CMR).